New consumer concept

Author: Lewis
Publisher:
Publish Date: 2002-01-01
Features: This book extensively discusses methods for gaining the favor of new consumers through "consumer concept control," including how to attract the attention of new consumers, stimulate their desire to purchase, facilitate the final purchase, and maintain loyalty. The book consistently revolves around the theme of winning new consumer loyalty, closely focusing on the behavioral characteristics of new consumers. It is a powerful work that reflects new consumer concepts based on summarizing the experiences of successful enterprises.