Introduction to E-commerce

Author: China Electronic Commerce Association
Publisher:
Publish Date: 2004-03-01
Features: To cultivate international, high-quality, interdisciplinary, and industry-oriented talents needed for the development of e-commerce in China, the China Electronic Commerce Association has partnered with the International Federation of E-commerce Professionals and organized renowned domestic experts to localize the international e-commerce curriculum. It has exclusively launched the International E-commerce Training and Certification Program (IECE Program) in China. This book is one of the series textbooks for the International E-commerce Training and Certification Program, providing a comprehensive introduction to the fundamental knowledge in the field of e-commerce, including basic concepts of e-commerce, e-commerce implementation technologies, e-commerce and informatization, electronic payments, e-commerce and logistics, online marketing, e-commerce and information security, and legal issues in e-commerce. The book is well-structured and clearly explained, making it suitable as both a textbook and supplementary material for university e-commerce and related majors, as well as for self-study by readers.