Introduction to E-commerce

Author: Fei Mingyu
Publisher:
Publish Date: 2002-08-01
Features: This book is a planned teaching material for vocational colleges under the Ministry of Education. It can serve as an introductory textbook for e-commerce courses in e-commerce and business management majors, or as a textbook for e-commerce courses in related fields. It can also be used as a reference book for e-commerce practitioners and professionals in the commercial, trade, and financial sectors to learn about e-commerce. The main content of this book includes: an overview of e-commerce, the framework structure of e-commerce, technical foundations, applications of e-commerce, and the construction and implementation of e-commerce systems. This book combines the concepts of e-commerce and online marketing, various practical technologies in e-commerce, and e-commerce practices. With numerous e-commerce cases and practical examples, it comprehensively describes the outline and general profile of e-commerce, laying a solid foundation for readers to further study advanced knowledge. The book also introduces an example of using Microsoft's SiteServer 3.0 Business Edition to manage e-commerce.