Travel Marketing

Author: Tao Zhuomin
Publisher:
Publish Date: 2001-07-01
Features: This book elaborates on the basic knowledge, fundamental theories, and essential methods of tourism marketing. The entire book consists of 12 chapters, covering topics such as the origin and development of tourism marketing; marketing strategies and environmental analysis; analysis of tourist consumer behavior; tourism market research and forecasting; tourism market segmentation and target market selection; tourism market positioning strategies; tourism marketing mix; tourism product strategies; tourism product pricing strategies; tourism distribution channel strategies; tourism promotion strategies; and tourism marketing organization, planning, implementation, and control. Each chapter is accompanied by review questions, and some chapters include case studies. This book can serve as a textbook for tourism management programs in higher education institutions, as well as a teaching material for self-study exams in higher education and training for tourism professionals.