From Excellent to Outstanding

Author: (American) Collins, written by Collins, translated by Yu Lijun
Publisher:
Publishing Date: 2002-10-01
Features: This book is another bestseller in business management following the blockbuster "Good to Great"! "Business Week" Top 10 Business Books of 2001; Amazon's Top Business Books of 2001. The author of the bestseller "Good to Great" spent five years on this research, which is "worth billions but unbuyable." This book tells every manager and employee: because you are excellent, it is hard to be great! Just like "Good to Great," this book is a work that managers and CEOs need to read again and again over the years. —Amazon.com Without a doubt, all managers will benefit from this book. —"Publishers Weekly" Collins' discoveries will surprise and captivate every manager. —"Booklist" Another masterpiece by the bestseller "Good to Great" author Collins:ing the grand blueprint for excellent companies to transcend into great ones. Collins and his 21-member team conducted five years of research, during which only 11 companies—such as Gillette and Bank of America—achieved a leap from excellent performance to great performance, while comparing them with companies that failed to make the leap to analyze the internal mechanisms behind this transformation. Collins believes that "if adopted and implemented diligently, almost all companies can significantly improve their performance and even become great companies," because the answer to "how to move from good to great" is "not limited by time or geography and universally applicable to any organization." Collins and his research team spent 10.5 person-years reading and systematically organizing 6,000 articles, recording over 2,000 pages of interview content, creating 384 gigabytes of computer data, collecting all articles from 28 companies over the past 50 years—or even earlier—and conducted extensive qualitative and quantitative analyses to arrive at the astonishing and inspiring answers to how companies can move from good to great.