Perspective Amway

Author: Yin Jie
Publisher:
Publish Date: 2003-08-01
Features: After 8 years of business in China, Amway seemed to be starting over. Compared to its journey in the United States, Amway claimed it was much harder. From setting up factories and officially opening, to facing a ban on operations, to resuming business, to restructuring and opening stores, to hoping for the legalization of direct selling. Throughout this period, Amway's history in China was marked by repeated setbacks and trials. The theme of "change" ran through it. Alongside the 8-year transformation pain and 8 years of performance growth came: a well-known American company, a booming industry, tens of thousands of direct sellers, a young government regulatory body, and a future market in mainland China with potential to exceed 100 billion.