How to Create a Hot Selling Store: Facade · Layout · Display Techniques · POP · 100 Most Powerful Marketing Techniques

Author: (Japan) Yukiko Kana
Publisher:
Publish Date: 2004-01-01
Features: This book covers seven aspects, including storefront design, layout, display techniques, enhancing shopping desire, reopening, utilizing the sales space, and daily inspections. It then breaks down these topics into 100 detailed sub-topics for in-depth explanation. After each small issue is discussed, a clear and vivid illustration is provided to make it easy to understand at a glance. If you own a store that isn't doing well or has some "minor issues," you might as well try the "prescriptions" in this book.