Corporate Culture Practice and Successful Cases

Author: Shen Wang
Publisher:
Publish Date: 2003-10-01
Features: This book comprehensively discusses the development history of corporate culture in China, the impact of corporate culture on business operations, and how to establish a corporate culture suitable for your own company. The book emphasizes the connection between theory and practice, and carefully designs several successful corporate culture cases of leading enterprises at the end of each chapter, making it highly practical. Of course, establishing an excellent corporate culture is not an easy task, nor can it be solved by a single book.