PR Manager Handbook

Author: Shi Li
Publisher:
Publish Date: 2000-08-01
Features: What qualities should a qualified PR manager possess? How to conduct corporate public relations research? How to coordinate and manage corporate public relations? The Power of Public Relations, with the specific functions of a PR manager in the enterprise as the main thread, takes the perspective of a PR manager to comprehensively and systematically introduce the status and role of PR managers in enterprises. It is a manual for PR managers. The book focuses on the specific functions of a PR manager in the enterprise, taking the perspective of a PR manager, and comprehensively and systematically introduces the status, role, and qualities and knowledge required of a qualified PR manager. It also provides a detailed introduction to the scope of work of PR managers in the process of enterprise management and operation, using specific and excellent cases to illustrate the irreplaceable role of public relations in corporate operations and management.