Organizational Communication: The Cornerstone of Business and Management (21st Century Business Authority Textbook Translation Series): The Cornerstone of Business and Management

Author: Charles Lamb
Publisher:
Publish Date: 2004-04-01
Features: Communication is the core of organizational activities. Regardless of how impressive the technical skills of employees and the value of products are, without effective communication, an organization cannot fully achieve its goals. This book closely combines theory with practice, presenting the organizational communication system in a clear structure. In addition to introducing the basic concepts of organizational communication, it also elaborates on currently widely concerned issues, such as ethics in communication, crisis communication, and the impact of new communication technologies. To facilitate understanding and application, the book is accompanied by numerous cases and analyses. The "Practitioner's Perspective" section provides a wealth of first-hand materials and cases compiled by the author based on practical interviews, allowing readers to understand how real-world businesses face and resolve communication issues. Target Audience: Undergraduate and postgraduate students in business management, MBA, and EMBA programs, as well as management-related personnel in enterprises and institutions.