Development Strategy of IT Enterprises

Author: Yu Qing
Publisher:
Publish Date: 2002-08-01
Features: This book is a specialized work that comprehensively applies strategic management theory to systematically analyze the market structure characteristics of the IT industry and the competitive strategy choices of companies within the industry. Building on an analytical framework for corporate competitive strategy, the book systematically examines the market characteristics and fundamental evolutionary patterns of the IT industry, offering a comprehensive summary of the controversial transformations in IT business models. The book further translates the competitive strategies of IT companies into their own competitive advantage planning, as well as a collection of competitive strategy choices in the process of entering, participating in, and exiting various niche markets within the IT industry. It fully describes the basic thinking behind the competitive strategy choices IT companies face when entering, participating in, and exiting, and provides an in-depth exploration of the competitive advantage planning and strategy selection issues faced by IT companies in the software and information service markets. The book includes numerous case studies to reveal the challenges and corresponding countermeasures IT companies encounter when making competitive strategy choices, thereby better meeting the needs of readers.