Business Negotiation Theory and Practice

Author: Wang Shuxian
Publisher:
Publish Date: 2003-01-01
Features: Negotiation is a phenomenon that is omnipresent and constant in modern society. People need to interact, improve relationships, and discuss issues through negotiation, which means negotiation is a part of daily life. Many negotiations occur, but you may not realize it is a negotiation. The real world is a huge negotiation table, whether you like it or not, you will sit at the table and participate. Everyone often conflicts with others, such as family members, shop assistants, competitors, etc.; haggling with street vendors over the price of agricultural products; discussing personal job transfers with supervisors; or acting as a corporate representative to negotiate certain transaction contracts with other negotiators; or even as a diplomat discussing international matters with officials from other countries. All of these require negotiation. Research data shows that in developed countries, about 10% of the population engages in direct or indirect negotiation activities daily, with business negotiation as a profession accounting for more than 5%.