Corporate Marketing Diagnosis and Governance

Author: Gao Lifu
Publisher:
Publish Date: 2004-01-01
Features: The 16th National Congress report clearly pointed out that China should take a new path of industrialization and implement a sustainable development strategy. The Third Plenary Session of the 16th Central Committee further emphasized adhering to a people-centered approach, establishing a comprehensive, coordinated, and sustainable development concept, and promoting the all-round development of the economy, society, and people. For enterprises, this means making full use of various resources under national macro-control policies, leveraging their own strengths, improving management and operations, accelerating technological progress, enhancing core competitiveness and economic benefits, and achieving healthy and sustainable growth. During their development process, enterprises will inevitably face various challenges. Only by promptly identifying and resolving these issues can they adapt to the new realities of the new path of industrialization and sustainable development strategy, ultimately achieving healthy and sustainable growth.
Three Venture Holdings Co., Ltd. and Shengfu Consulting Co., Ltd. have collected a large amount of first-hand data on enterprise management through years of consulting practice and summarized multiple methods for enterprise diagnosis and governance. To meet the needs of the new era, they have compiled the "Enterprise Diagnosis and Governance Series" by closely integrating theory and practice based on their extensive consulting experience. The series consists of five volumes, covering aspects such as comprehensive enterprise diagnosis and governance, human resource diagnosis and governance, financial diagnosis and governance, marketing diagnosis and governance, and production and operation diagnosis and governance. It provides a thorough discussion on the manifestations of various enterprise problems and their diagnostic techniques and governance methods, while also offering case studies of successful enterprises and specific regulations for standardized and healthy corporate operations.
This series provides a relatively complete, systematic, and scientific theory, as well as actionable and effective methods for diagnosing and governing enterprises. It is expected to promote the healthy development of enterprise diagnosis and governance in China, and thus, we are pleased to write this preface.