Global youth market

Author: Elisa Moss
Publisher:
Publish Date: 2004-01-01
Features: Special recommendation by Professor Guo Qingguo, Director of the China Marketing Research Center. The global consumer market is experiencing the impact of the explosive growth of young people. Today, the average age of consumers is below 25, and they are generous in their spending. Their preferences directly influence the future fate of global major brands. If you represent products targeting young people or are responsible for the marketing of a global brand, then you need to understand what young consumers say and how to effectively utilize this information. This book builds a bridge between the unlimited, underdeveloped youth consumer market globally and entrepreneurs. It conducts an in-depth and comprehensive analysis of the consumption concepts of young people worldwide, as well as the heartfelt, surprising yet realistic views and attitudes expressed by 27,600 young people from 44 countries. Anyone who wants to develop the youth market or gain a competitive edge in the market should read this book.