Author: Lu Bo
Publisher:
Publish Date: 2004-01-01
Features: An introductory management book that describes how to exercise the responsibilities of a general manager and pursue excellence! The business world is like a battlefield, and as the commander, the general manager needs to be fully armed in terms of both philosophy and methods. This book outlines the path for the important role of the general manager in the market economy, both in theory and practice, demonstrating the practical application of modern management concepts while uncovering the essence of traditional management thinking. It employs both a macro systems analysis approach and pays great attention to explaining operational details. For contemporary managers eager for success, it is a valuable source of spiritual sustenance. The general manager is a complex multiple social role, and the internal drive and external pressure determine the rigor of his journey to success. This is not only a practical test of his personal qualities and abilities but also an innovative process in management. It requires not only confident struggle and perseverance but also the accumulation of scientific theories of modern enterprises. This book starts with role positioning, conducting normative analysis and empirical research on the behavior of the general manager in key management aspects such as decision-making, talent management, internal governance, and pursuing excellence. This is not only an explanation of management phenomena but also an elevation of new management concepts.
Path of the General Manager
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