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Author: Yang Chunyan
Publisher:
Publish Date: 2002-09-01
Features: This book combines theory with practice, offers thorough analysis, and is highly operational. To facilitate learning for readers with different knowledge backgrounds and levels, each section is equipped with numerous easy-to-understand case studies. It is suitable for faculty and students of economics and management majors in higher education institutions, professional marketing planners, and business managers. This book studies planning from the perspective of handling conflicting issues, guided by an innovative mindset, and elaborates on the basic ideas, theories, and methods of extension planning. It attempts to inform people, using formalized methods, on how to generate planning creativity when encountering conflicting issues, how to conduct comprehensive resource analysis and identify extensible resources, transforming incompatibility into compatibility and opposition into coexistence. In the practical application section of extension planning, it introduces extension planning for resource integration, project extension planning, market development extension planning, and crisis prevention and management extension planning.