WTO and the Development of China's Tourism Industry: A New Perspective

Author: Ma Yongzhou
Publisher:
Publish Date: 2003-08-01
Features: This book is structurally divided into three main parts: Part I is the Theoretical Foundation Section, which opens with a broad perspective, comprehensively analyzes the opportunities and challenges brought by China's entry into the WTO to the tourism industry, proposes corresponding strategies, and then defines the fundamental issues of the tourism industry. It systematically explains the construction system of tourism industry development, the principles of tourism industry development planning, and the adjustment and optimization of tourism industry structure. Part II is the Thematic Development Section, which provides detailed discussions on hot research topics such as cultural tourism, holiday tourism, MICE tourism, resort tourism, and western tourism from multiple angles, including conceptual frameworks, basic content, development trends, current issues, and strategic measures. Part III is the Practical Case Studies Section, which selects multiple cases to provide a series of application frameworks for the development of China's tourism industry on a positive track, thereby making the book's system more complete and enhancing its practicality and operability. This book is suitable for researchers and administrators of tourism departments at all levels of government, management decision-makers in tourism hotels, travel agencies, tourism scenic areas, and tourism transportation enterprises, as well as teachers and students in higher tourism colleges, tourism vocational colleges, and secondary vocational schools nationwide.