New Rule: Winning Strategy for Post-Industrial Society

Author: Kotter
Publisher:
Publish Date: 1997-01-01
Features: This book not only covers a series of significant changes in the business world, involves some controversial figures, and explores career development paths that surprise many people, but also analyzes and discusses the powerful economic driving forces behind these phenomena. Twenty years ago, no one predicted that competition and globalization of markets would become key factors influencing the career development of the Class of 1974 graduates. This economic shift has changed the nature of management work, altered the paths to career success, and modified the structure and functions of organizations, as well as wage levels, and more. The central theme of this book is about the personal experiences of these 115 MBA graduates during this period, and how many of them successfully leveraged these changes.