E-commerce Basics

Author: Shen Fengchi
Publisher:
Publish Date: 2003-08-01
Features: This book is suitable for students majoring in economics and management disciplines such as e-commerce, marketing, and international trade at higher education institutions. It is a supplementary experimental textbook for "Fundamentals of E-commerce" (or "Introduction to E-commerce," "Overview of E-commerce," "Principles of E-commerce"). The content is divided into three parts:
- E-commerce Technology Basics, including basic network technology, basic information security technology, and basic electronic payment technology;
- E-commerce Transaction Practices, including transaction practices based on the B2C model on the Web and transaction practices based on the B2B model using EDI;
- An Introduction to E-commerce Website Design and Construction, including the creation, development, and maintenance of e-commerce websites, the design and development of Web advertising, and the implementation of hyperlink functions. For students who are not majoring in e-commerce or non-IT-related fields, this part can be skipped.