Travel Psychology

Author: Liu Chun
Publisher:
Publish Date: 2002-02-01
Features: This book is one of the series textbooks for tourism majors in higher education institutions. The entire book is divided into four parts and 22 chapters, primarily elaborating on the theory, basic knowledge, and practical applications of tourism psychology. The four parts include Introduction, Tourist Psychology, Tourism Enterprise Management Psychology, and Tourism Enterprise Service Psychology. The book emphasizes the combination of theory and practice, highlighting application. It can also serve as a teaching material for higher vocational schools, self-study examinations, and training for middle and senior management personnel in the tourism industry.