Mass customization: Building core competitiveness for 21st-century enterprises

Author: Dan Bin
Publisher:
Publish Date: 2004-02-01
Features: Mass customization is considered a production model of the 21st century. This book first introduces the origin, concept, connotation, characteristics, and elements of mass customization. It then elaborates on the competitive strategy and business model of mass customization. Subsequently, it discusses the key technologies for achieving mass customization, including product platforms and product families, design for mass customization, mass customization marketing management, manufacturing technology and systems for mass customization, mass customization production management, and supply chain management for mass customization. Each chapter provides a typical case study to enhance understanding of the content.