Public Relations Examples and Operations

Author: Duan Wenjie
Publisher:
Publish Date: 1999-07-01
Features: This book is a planned teaching material for the secretarial program in secondary vocational schools, and it is a companion to "Fundamentals of Public Relations." It aims to enhance students' hands-on and practical skills, bridge the gap between the classroom and society, and provide teachers and students with a reference-based practical textbook. The book is divided into 11 chapters, covering public relations functions, principles, communication, language arts, the qualities of public relations personnel, shaping public relations images, public relations marketing, planning, and advertising. It focuses on case studies, including background introductions, operational processes, and effectiveness analysis, demonstrating the entire operation of a public relations activity to teachers and students. This serves as a sample basis for simulation exercises, enhancing the operability of vocational and technical skills teaching. Through reinforced theoretical guidance, simulated training, and social activities, students are encouraged to apply their knowledge