Marketing Principles

Author: Kong Qingren
Publisher:
Publish Date: 2000-07-01
Features: This book is one of the planned teaching materials for the Ministry of Education for finance and economics majors in secondary vocational schools. The book consists of nine chapters, covering topics such as: Market and Marketing, Marketing Environment Analysis, Market Classification and Segmentation, Consumer Analysis, Competitive Marketing Strategies, Market Research and Forecasting, Marketing Strategies, Modernization of Enterprise Marketing, and International Marketing. To enhance case-based teaching and improve students' comprehensive professional skills, each chapter is equipped with examples and analysis. This book can be used as a teaching material for marketing majors in vocational high schools, vocational secondary schools, and regular secondary vocational schools, as well as a training manual for corporate marketing personnel.