Market research and forecasting

Author: Feng Liangneng
Publisher:
Publish Date: 2002-07-01
Features: This book can be used as a teaching material for statistics majors in secondary vocational schools, as well as for other related teaching purposes, training, and self-study. It is a national planned teaching material for secondary vocational education, developed according to the "Teaching Guidance Program for Statistics Majors in Secondary Vocational Schools" issued by the Ministry of Education and the "Basic Requirements for Market Research and Forecasting Teaching." The book includes: an overview of market research, planning market research proposals, methods and techniques for collecting data in market research, computer-assisted telephone interviewing, data processing and analysis, market forecasting methods, the application of computers in market forecasting, and market research analysis reports.