Chinese Logo Design -- Comprehensive Album 1: Comprehensive Album

Author: Lü Zhongyuan
Publisher:
Publish Date: 2002-03-01
Features: The logo designs collected in this series of "Creative Chinese Marks" are not only innovative but also well-considered in terms of aesthetic perspectives, functional connotations, and craftsmanship constraints. During the process of organizing the original manuscripts, the compilers deeply felt that the value of a logo's creativity lies not only in showcasing its successful outcome but also in presenting the creative process and analyzing how a logo evolves from sketches to final drafts. By examining the thought of logo creation, readers can gain valuable insights—this value is equally significant. This book is one of them.