Chinese Branding Creativity -- Comprehensive Album 2: Comprehensive Album

Author: Lü Zhongyuan
Publisher:
Publication Date: 2002-03-01
Features: The logo designs collected in this series of books "Creative Chinese Logos" are not only innovative but also well-balanced in terms of aesthetic perspectives, functional connotations, and technical constraints. During the compilation of their original manuscripts, the editors deeply felt that the value of a logo's creativity lies not only in showcasing the successful result of the design but also in revealing the creative process and analyzing the journey from sketch to final draft. Gaining insights from the creative mindset and trajectory can be equally invaluable. This book is one of them.