Network Marketing and Planning

Author: Sun Zhihong
Publisher:
Publish Date: 2004-02-01
Features: The rapid development of the internet has provided us with a brand-new marketing tool, challenging traditional marketing concepts and methods. This book focuses on how enterprises can conduct online marketing, systematically elaborating on the relationship between the internet and marketing, as well as the methods and strategies that should be adopted in the process of online marketing, with strong practicality. The book cites numerous successful and unsuccessful case studies of enterprises, with typical cases related to each chapter's content provided at the end of each chapter to help readers better grasp the essence of online marketing. Review questions are also included at the end of each chapter to assist readers in further enhancing their understanding of online marketing. This book can serve as a textbook for e-commerce programs in vocational and technical colleges, as well as for marketing, computer, and other related disciplines. It can also be used as a reference book for business managers, marketers, and those engaged in e-commerce.