Introduction to Marketing Research (5th Edition) (5th Edition)

Author: Churchill
Publisher:
Publish Date: 2004-01-01
Features: This textbook is the best-selling introductory reading in the field of marketing research. The 5th edition has been fully revised, while maintaining its most important features—the relevance and importance of the information it provides—making the content more accessible for students. After a general review of the revised textbook, you will find that we not only truly emphasize management and decision-making but also explain the essence and process of marketing research in great detail. This textbook will enable students to fully understand modern marketing research practices and master the entire process from formulating questions to presenting results.