Marketing in the New Century: Engaging in Dialogue with Ideas: Engaging in Dialogue with Ideas

Author: Zheng Xueyi
Publisher:
Publish Date: 2002-01-01
Features: This book is divided into five parts: "From Hard Marketing to Lazy Marketing," "From Hard Marketing to Soft Marketing," "From 'Means Person' Marketing to 'Purpose Person' Marketing," and "From Marketing Science to Marketing Art," etc. It gives new connotations and vitality to marketing in terms of marketing thoughts and marketing innovation.