Introduction to Media Effects Research

Author: Sparks
Publisher:
Publish Date: 2004-01-01
Features: This book provides an excellent explanation of the communication effects of mass media. Through a fluent narrative, the author presents exciting findings in media effects research and the theoretical foundations upon which these findings are based. The book consists of 12 chapters, which can be divided into two parts: Part I is an introduction, covering some methodological issues in media effects research; the second part introduces and explores the main contents of media effects research, including media use time, media violence and sex, politics and news, the impact of stereotyping on audiences, and new media technologies. This book is suitable for theoretical courses and research methods courses in communication studies and journalism, as well as an ideal reference for media professionals in practice.