Media Studies: Text, Institution, and Audience: Text, Institution, and Audience

Author: Lisa Taylor
Publisher:
Publish Date: 2004-01-01
Features: Media studies are typically divided into three research fields, which also serve as the classification model used in this book: text, institutions, and audiences. The book systematically introduces the classification, major concepts, core issues, and research approaches within the field of media studies, providing beginners with foundational knowledge to enter this academic field and engage in discussions using professional concepts and perspectives. The "tools" for textual analysis provided by the author help readers better understand media content. By examining debates about media institutions, the author scrutinizes the organizations that provide media content, enabling readers to gain a deeper understanding of the media industry. In the chapters on audiences, the author analyzes and explores various situations and media consumption behaviors of audiences. The content and organization of this book also reveal some differences in curriculum design, thinking, and methodologies between European media studies centered around the British cultural studies school and mainstream American mass communication research, as well as their recent interactions and integration within academia.