How to Manage Enterprise E-commerce

Author: Shi Liang
Publisher:
Publish Date: 2004-04-01
Features: E-commerce is a new form of business activity that has emerged in the internet era. With the acceleration of global economic integration, domestic enterprises must adapt to and master this business model. This book will help you comprehensively improve your e-commerce expertise, systematically teaching the approaches, methods, and steps for introducing e-commerce into enterprises and managing it. It provides detailed insights into establishing e-commerce organizations, the impact on traditional management models, unique management systems, new sales models, and business restructuring. You will gain skills in enterprise e-commerce management and be able to flexibly apply them in business management, gradually guiding your enterprise toward digitalization, informatization, and internationalization. Share with you the essence of management training from Fortune Global 500 companies! This book is truly a practical guide for managers at all levels to build and lead exceptional teams. With it in hand, learn and apply as you go, and you will be well-prepared; leading teams is not as difficult as you might think! Knowledge changes fate, and learning achieves the future. May the Times Greater Training Book Series accompany you on your journey to success and glory!
The "Professional Manager's 100,000 Problems to Solve" series selects the most common management issues encountered in the daily work of professional managers. Drawing on the latest management concepts and methods from multinational companies, it provides in-depth and specific analyses and solutions in a standardized, step-by-step, and humanized manner. This series offers a systematic operational guide for standardizing and internationalizing domestic management practices, while also providing managers with a convenient learning solution to enhance their professional qualities. The content of the series covers eight major categories: general skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management. The first batch introduces 100 topics. The authors of the series include senior management personnel from multinational companies as well as renowned professors from famous domestic management colleges.
E-commerce is a new form of business activity that has emerged in the internet era. With the acceleration of global economic integration, domestic enterprises must adapt to and master this business model. This book will help you comprehensively improve your e-commerce expertise, systematically teaching the approaches, methods, and steps for introducing e-commerce into enterprises and managing it. It provides detailed insights into establishing e-commerce organizations, the impact on traditional management models, unique management systems, new sales models, and business restructuring. You will gain skills in enterprise e-commerce management and be able to flexibly apply them in business management, gradually guiding your enterprise toward digitalization, informatization, and internationalization. Share with you the essence of management training from Fortune Global 500 companies! This book is truly a practical guide for managers at all levels to build and lead exceptional teams. With it in hand, learn and apply as you go, and you will be well-prepared; leading teams is not as difficult as you might think! Knowledge changes fate, and learning achieves the future. May the Times Greater Training Book Series accompany you on your journey to success and glory!