How to carry out enterprise culture construction

Author: Xu Zhenyu
Publisher:
Publish Date: 2004-04-01
Features: "10,000 Problems Managers Face Every Day" series selects common management issues encountered in the daily work of professional managers, drawing on and absorbing new management concepts and methods from multinational companies. It provides in-depth and specific analysis and solutions in a standardized, step-by-step, and humanized manner, offering a systematic operational guide for the standardization and internationalization of domestic enterprise management. At the same time, it provides managers with a convenient and practical learning program to enhance their professional qualities. The series covers eight major categories: general skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management, with the first batch introducing 100 topics. The authors of the series include senior management personnel from multinational companies as well as renowned professors from famous management colleges in China. With increasing market competition, corporate culture has become an important "tool" for domestic enterprises to respond to the WTO and participate in global competition. This book systematically teaches the methods, approaches, steps, and related measures of corporate culture construction. It also provides detailed introductions to spiritual culture construction, institutional culture construction, behavioral culture construction, material culture construction, corporate image, cross-cultural management, crisis management, and corporate sustainable development. It deeply analyzes the gaps and improvement directions of domestic enterprises in corporate culture construction and proposes feasible improvement measures. Professional managers can clarify the gaps in corporate culture construction, understand the methods and steps of corporate culture construction, comprehensively strengthen corporate culture construction, and provide strong support for the sustainable, rapid, and healthy development of enterprises. Share with you the essence of management training from Fortune 500 companies! This book is truly a practical manual for to build and manage excellent teams. With it in hand, learn and apply side by side, and you will be well-prepared; leading teams is not as difficult as you think! Knowledge changes destiny, and learning achieves the future. May the Times Greater Brightness Training Book Series accompany you on your journey to success and brilliance!