How to Conduct Brand Marketing

Author: Hu Xiaoyang
Publisher:
Publish Date: 2004-04-01
Features: "The 100,000 Solutions for Professional Managers" series selects the most common management issues encountered in the daily work of professional managers. It draws on and absorbs the latest management concepts and methods from multinational companies, providing in-depth and specific analyses and solutions in a standardized, step-by-step, and humanized manner. The series offers a systematic operational guide for standardizing and internationalizing domestic corporate management, while also providing a convenient learning solution for managers to enhance their professionalism. The content of the series covers eight major categories: general skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management, with the first batch introducing 100 topics. The authors of the series include senior management personnel from multinational companies as well as renowned professors from famous management colleges in China. In the fierce market competition environment, brands, as a huge intangible asset for enterprises, play an increasingly important role in corporate development. Strengthening brand marketing and management is one of the key responsibilities of professional managers. This book aims to help managers improve their brand marketing and management capabilities. It systematically explains knowledge related to brand positioning and design, brand promotion and expansion, brand renewal and extension, brand crisis prevention and protection, brand value assessment and enhancement. Through learning this book, managers will gain the relevant skills for implementing brand marketing and strengthening brand management, effectively enhancing corporate brand management and brand value, thereby boosting corporate competitiveness. Share the essence of management training from Fortune Global 500 companies! This book is truly a practical guide for to build and manage outstanding teams. With it in hand, learn and apply side by side, and you will be well-prepared; leading teams is not as difficult as you might think! Knowledge changes destiny, and learning achieves the future. May the Timeless Light Training Book Series accompany you on your journey to success and brilliance!