How to achieve successful negotiation

Author: Sheng Da Sheng
Publisher:
Publish Date: 2004-01-01
Features: "The 100,000 Problems of Professional Managers" Skill Training Series selects the most common management issues encountered in the daily work of professional managers. It draws on and absorbs the latest management concepts and methods from multinational companies, providing in-depth and specific analyses and solutions in a standardized, step-by-step, and humanized manner. This series offers a systematic operational guide for standardizing and internationalizing domestic management practices, while also providing a convenient learning solution for managers to enhance their professional qualities. The series covers eight major categories of general skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management, with the first batch introducing 100 topics. The authors of the series include senior management personnel from multinational companies as well as renowned professors from famous management academies in China. Business negotiation is one of the important tasks of modern managers. Identifying the weaknesses of the other party, maximizing one's own strengths, and navigating negotiations with flexibility, knowing when to advance and when to retreat, and employing appropriate offensive and defensive strategies are essential skills for professional managers. This book aims to help managers comprehensively improve their negotiation skills. It systematically teaches knowledge on setting negotiation goals, grasping negotiation principles, flexibly applying negotiation strategies, accurately using language, overcoming communication barriers, and more. It also provides detailed introductions to negotiation etiquette and differences in negotiations across countries. This book will help managers establish a correct negotiation mindset, master negotiation skills and techniques, easily control the pace of negotiations, and ultimately achieve win-win outcomes.