Marketing Self-study Guidance

Author: Guo Guoqing
Publisher:
Publish Date: 2002-04-01
Features: This book is a supplementary teaching material compiled for the "Marketing" course in the Economics and Management major of the National Higher Education Self-Study Examination. It is based on the "Self-Study Examination Syllabus for Marketing" approved by the National Higher Education Self-Study Examination Guidance Committee. The textbook used is "Marketing" edited by Guo Guoqing. To facilitate self-study, the book is organized chapter by chapter. Each chapter includes the following content:
- Summary of the chapter;
- Understanding of concepts;
- Key points of problem-solving.
Some chapters also include examples. The summary section briefly outlines the key learning points of each chapter. The concept understanding section is similar to a glossary, while the key points of problem-solving section focuses on analyzing the essential points and levels to be mastered. The examples section selects representative marketing cases from domestic and international contexts.