Market Strategy

Author: Spencer
Publisher:
Publish Date: 2004-03-01
Features: Market Strategy features real people and real companies, which are central to our economic structure. Spencer's theories are a brilliant summary of research on real-world strategic concepts. His conclusions are worth heeding for market participants anywhere—whether domestically or internationally. Spencer has dedicated his extraordinary talent to the field of competitive strategy and achieved remarkable success. This successful work adopts a fresh perspective to study competitive strategy and explains how the competition for products and services evolves in the market. Executives will find many valuable ideas to enhance their competitive position. In this book, the market strategist Spencer draws inspiration from market makers in the financial society, analyzing how to create successful market strategies and become market creators. Market creators are those individuals or companies who create entirely new things, whether new products or services, or faster and better methods of bringing products and services to the market. To be a leader in an industry, one must be the best—not only by offering better product quality and lower prices, but also by providing more convenient services to customers and suppliers, both creating and managing the market. The author encourages businesses to focus on all transactions and emphasizes innovation in every action to bring about new changes. Spencer's strategies are applicable to any industry, and the book includes case studies of highly competitive companies such as Southwest Airlines, Walmart, Bank of America, Toyota, Dell, and Charles Schwab. Spencer's forward-thinking ideas will help operators create and win markets.