Decoding Phoenix: The Influence of Phoenix TV's Current Affairs Program

Author: Shi Yonggang
Publisher:
Publish Date: 2004-03-01
Features: This book reveals the operational mechanisms behind the creation of a television miracle by Phoenix TV, the "Three Names" strategy for cultivating stars, the behind-the-scenes stories of creating live broadcasting legends, and the efforts to transform the landscape of Chinese television. Centered around the "China's Top Commentary Program ''," it provides a comprehensive unveiling of this "program that closely follows current events, delivers in-depth background analysis, meets the public's need for insights beyond daily news, and stands as an industry-defining masterpiece due to its seasoned commentators' thorough insights and authoritative industry standing." The book exposes that top political figures are accustomed to watching Phoenix TV's news commentary programs to stay informed about current affairs and Taiwan-related events, while foreign embassies in China use these programs as sources for gathering public opinion. The "Three Old Men" created a talk show valued at nearly 100 million yuan and pioneered a miracle in expanding the space for discourse in Chinese television. Additionally, senior "know-it-alls" like Cao Jingxing, Ruan Cishan, He Liangliang, and Yang Jinlin became the backstage and forefront of "opinion leaders" in the Chinese television industry. This is not just an interpretation of a single television program but a behind-the-scenes decryption of major events in China in recent years and a record of the democratic process. The book can serve as a textbook for the television industry, a revealing read for ordinary people to understand Phoenix TV's operations, and the preferred choice for politicians and business professionals interested in current affairs.