Chinese MBA Master's Thesis Selection

Author: Chen Weizheng
Publisher:
Publish Date: 2001-09-01
Features: In the 1980s, an article in China Youth News about the awkward experiences of the first group of Chinese MBA graduates from Sino-US joint programs in their careers exposed the general public to "MBA" for the first time. Over 20 years later, today MBA has become one of the most frequently used foreign loanwords in China. In bookstores, the best-selling economic management books include "MBA textbooks," "Harvard MBA," and even books with titles like "What MBA Cannot Teach." The primary purpose of this book is to provide a reference for MBA students and researchers when writing their master's theses. To help everyone better master the writing methods of MBA theses, the appendices at the back of the book have been selected from "MBA Thesis Writing" by the New Vales College of the University of Wales in the UK, "Research Design for Master's Theses" by the Asian International Open University, and "MBA Thesis Writing" edited by Professor Chen Shanhuo of Ocean University in Taiwan.