Enterprise Strategic Management 1

Author: Chen Chao
Publisher:
Publish Date: 2003-11-24
Features: This book presents clear viewpoints, accurate theoretical analysis, and a well-structured approach. It emphasizes the explanation of fundamental concepts and theories while conscientiously connecting them to practical applications. Theoretical issues are articulated in concise language, and typical case studies are provided after each section to highlight their practical guidance. Song Yun and Chen Chao, two young scholars, have dedicated over a decade to teaching corporate strategy management courses in higher education. They have thoroughly researched the subject, collected extensive materials, and continuously accumulated experience in analyzing and reflecting on issues. Through their persistent efforts, they have made in-depth explorations into both the theory and practice of corporate strategy management. In the new millennium, they have finally presented the fruits of their labor and dedication.