500 International Public Relations Planning

Author: Wan Li
Publisher:
Publish Date: 2002-01-01
Features: This series is edited by professional researchers with years of experience in international and domestic economics, and senior executives from top international professional service institutions have been invited to serve on the editorial board. The book draws on, analyzes, and presents the concepts, experiences, presentations, and cases of internationally renowned professional service institutions and world-class companies in providing corporate services to Fortune 500 and other outstanding international enterprises, showcasing truly first-class international professional service standards. By drawing on and analyzing the concepts, experiences, presentations, and cases of internationally renowned public relations planning structures such as Burson-Marsteller and Omnicom, which provide professional public relations planning services to Fortune 500 and other outstanding international enterprises, the book presents truly first-class international professional service standards to readers. After China joined the WTO, this book provides authoritative, experienced, and professional public relations planning consulting for Chinese enterprises to enter the global market and compete with international companies in China. It is the first public relations planning professional service book in China to align with international standards after China's entry into the WTO, and it will have a significant impact on China's public relations planning services.