Invisible Lifeline: Credit and Corporate Success or Failure: Credit and Corporate Success or Failure

Author: Li Chang'an
Publisher:
Publish Date: 2002-01-01
Features: Credit is information, credit is qualification and ability, credit is intangible assets, and an embodiment of wealth. The higher the credit, the smaller the risk. The lower the credit, the greater the risk.
— Jiang Ping
After China joined the WTO, what are foreign investors most afraid of? A foreign investor frankly said that the most deadly thing about doing business with some Chinese is their lack of credibility. He once signed a contract with a shoe-making company to import 80,000 pairs of shoes. When the delivery time came, the company delivered all 80,000 pairs of left shoes. After negotiations, they had to import another 80,000 pairs of right shoes.
Archimedes once said, "Give me a lever, and I can move the Earth." For businesses, this highly effective lever is "credit!" Credit is the key to determining the success or failure of a company!

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