No lipstick ad

Author: Lun Jieying
Publisher:
Publish Date: 2003-01-01
Features:
Personal Admire her representative work: "Life Has Take2," which uses two colloquial Chinese, one slang, one English word, and one number to create an thought-provoking and highly impactful public service advertising concept and slogan. This is the power of Lun Jieying, blending Eastern and Western cultures, bringing out the essence of Hong Kong to its fullest, and deeply resonating with people. Whether you are an ad person or an ad audience, this book is worth reading with care. Not wearing lipstick is a style, it is the self-determination of how one presents oneself to the world: being honest, not pretentious, not applying makeup, it is an expression of confidence. Advertising is an attitude. Different creations have different philosophies, so advertising is as colorful as a kaleidoscope and also a microcosm of society. Advertising itself is already a world full of imagination. To enrich this world, false decorations are fleeting, what stands the test of time is substance, sincerity, and truth. Kitty is a person who truly wants to do something for the advertising industry,, and is known as the "mother of public service advertising" in Hong Kong.