Introduction to Community Commerce in China

Author: Li Dingzhen
Publisher:
Publish Date: 2004-03-01
Features: The innovation or contribution of this new work is primarily reflected in the following aspects:
1. It provides a comprehensive and systematic summary of the achievements in the construction and development of communities in China since the reform and opening-up, the significant role of developing community commercial services, the existing problems, and development strategies, offering theoretical support for decision-making by relevant government departments in the layout and planning of community commercial services.
2. It conducts a systematic analysis of the basic meaning, types, and characteristics of communities and community commercial services, and systematically proposes issues related to the selection of commercial models suitable for community development, providing meaningful guidance for theoretical research on community commerce.
3. It systematically analyzes the problems and causes in the development of community commerce and community service industries in China, and proposes paths for healthy development, which helps community commercial service enterprises identify their main focus.
4. It puts forward relatively systematic policy recommendations and operational strategies for the development of community commerce, forming some innovative viewpoints.
5. The analysis of the main commercial models suitable for community commerce development is original, especially the transformation analysis of traditional convenience stores into community convenience stores, the analysis of the development advantages and constraints of community discount stores, and the analysis of development strategies for community shopping malls.