Business Negotiation Theory

Author: Ding Jianzhong
Publisher:
Publish Date: 2004-03-01
Features: This book provides a comprehensive and systematic introduction to the knowledge of business negotiation as a new academic field, combining numerous cases and practical examples to illustrate the application of various negotiation techniques and strategies. It offers strong guidance in terms of operability and practicality. The author has long been dedicated to business work in the electronics industry, scientific and technological exchanges, technology introduction, flexible trade, and commodity import and export. He has published over a million words in scholarly works and is a diligent practitioner and pioneer in the field of international business negotiation both in practice and theory. The book "International Business Negotiation" integrates theory with practice, establishing a specialized applied discipline. It will serve as an invaluable companion for individuals engaged in international business negotiation activities, research, and teaching, providing positive guidance for such endeavors. It is also expected to be further tested, refined, and developed through practical application among a broad readership participating in international business negotiations.