Supreme Enterprise: Gold Marketing Manager

Author: Cheng Wei
Publisher:
Publish Date: 2004-04-01
Features: This book specifically elaborates on the similarities and differences between a gold medal marketing manager and a marketing manager. It also includes many representative, practical, and standardized typical marketing examples, as well as the theoretical support for implementing these marketing behaviors. It strives to discuss from multiple perspectives and angles the outstanding leadership skills and extraordinary market mastery qualities that a gold medal marketing manager should possess.