Marketing Grand Strategy

Author: Zhang Liang
Publisher:
Publish Date: 2004-05-01
Features: This series of books systematically elaborates on topics such as marketing planning, marketing strategy, marketing management, marketing plan execution, marketing team building, and marketing personnel training, and combines case studies for in-depth analysis. It has become a professional and systematic practical series focused on marketing manager talent training. The series adopts the Harvard MBA case study teaching method, carefully selecting positive and negative case studies from numerous well-known domestic and international enterprises. The theory is closely integrated with practice, offering insightful analysis and strong operability, providing a complete gold-standard marketing solution for Chinese enterprises to address marketing challenges. This series focuses on cultivating readers' market insight, planning skills, information warfare capabilities, integrated marketing system capabilities, marketing planning skills, marketing execution and monitoring capabilities, as well as the ability to manage, build, and motivate marketing teams. Targeting the practical needs of marketing managers in their work, the series systematically summarizes theories and collects methods. It is suitable for marketing personnel, marketing managers, corporate presidents, small and medium-sized enterprise entrepreneurs, as well as students in middle and high schools.