Marketing Science

Author: Hu Zhengming
Publisher:
Publish Date: 2002-02-01
Features: This book is based on the achievements of the author's major scientific research project funded by the State Education Commission, titled "Research on Marketing Science." It embodies the characteristics of "combining theory with practice, macro, meso, and micro perspectives, qualitative and quantitative analysis, and learning from others while innovating." It presents a new system and content to the readers. With the establishment and improvement of the socialist market economy system, the domestic market is gradually aligning with the international market, and market competition is becoming increasingly fierce. In the practice of participating in domestic and international market competitions, enterprises have raised higher requirements for marketing theory research. To meet the needs of various sectors for marketing knowledge, this book was decided to be compiled and published. At the same time, considering the differences between international marketing and domestic marketing, a companion book titled "International Marketing Science" was also compiled and published.