Event venue image planning

Author: Liu Deyan
Publisher:
Publish Date: 2004-05-01
Features: With the rapid development of MICE tourism in China over the past two decades, there has been an overheating in the construction of MICE venues and a lack of order in the MICE tourism market competition. However, as the MICE tourism market in China continues to mature, the competition in this field will undoubtedly enter a rational stage. Rational competition will inevitably lead to a shift in the development of China's MICE tourism from a quantitative to a qualitative approach. Among these, the arrival of the image competition stage for MICE destinations is imminent. For this reason, the author was inspired to write the book "MICE Destination Image Planning." Coincidentally, when Lixin Accounting Press extended an invitation, this book came into being before the readers. The book is divided into five main parts: Part I is the Design of MICE Destination Image, Part II is the Establishment of MICE Destination Image, Part III is the Maintenance of MICE Destination Image, Part IV is the Renewal of MICE Destination Image, and Part V is the Conclusion: The Construction of a General Model for MICE Destination Image. Each part is supplemented with different chapters for in-depth research, with case studies accompanying each chapter. This book can be used as a teaching material for MICE and tourism majors, as well as for researchers and professionals in the aforementioned fields.