Entrepreneurship

Author: Li Zhineng
Publisher:
Publish Date: 2000-03-01
Features: This book takes the entrepreneurial process as its main thread, comprehensively and systematically explaining the main problems and solutions encountered in entrepreneurial practice, supplemented by numerous Chinese and foreign cases. Since the 1980s, entrepreneurship has emerged and developed in Western developed countries, and it has now become a relatively independent branch of management and one of the required courses for MBA programs. Entrepreneurship has become an important driving force for strong economic growth in recent years. On a global scale, as humanity enters the 21st century, entrepreneurship has become the source of economic development. This book takes the entrepreneurial process as its main thread, comprehensively and systematically explaining the main problems and solutions encountered in entrepreneurial practice, supplemented by numerous Chinese and foreign cases. It can serve as a textbook for entrepreneurship courses for MBA students, management majors, and undergraduate and graduate students in non-management fields. It can also be used as a training manual for scientists, engineers, and other managers. More importantly, it can serve as a practical guide for entrepreneurs—both those preparing to start a business and those already in the process.